The two rules to succeeding in the current Music Industry are making sure people know
- WHAT YOU DO
- HOW TO CONTACT YOU
These two things create the cornerstone that you can build a career on.
I know this because it has worked for me and others.
I have a number of projects I have worked on that then turned into steady clients strictly because someone remember my name and what I do.
The best way to get clients is to be accessible in your industry.
There is not a shortage of work in the music industry.
The music industry brought in 15 Billion dollars last year.
THE INDUSTRY HAS CHANGED
Someone is making the money.
I want to encourage you that you are probably talented enough, it's just that no one knows what you do.
For a long time I focused on just making music.
This lead me to making a lot of great music that died on a hard-drive.
I shifted my focus to make sure people knew I was a Mastering Engineer. I focused on rebranding and making sure it actually looked like I was a Mastering Engineer. I focused on looking like a professional. I focused on making it easy for people to know what I do and how I do it. I also was honest with where I was at and what I could offer and deliver.
This industry is about trust and taking the doubt out of peoples minds.
If you're a mix engineer and your social media is you smoking, getting tattoos, and drinking coffee and bourbon all day, I have no idea if you're serious or not. I have no idea if you actually do what you claim to do. I have no idea if you actually have work. All of this matters when you only get to make a first impression once.
If you're a songwriter and none of your songs are online, it makes me not want to work with you. I don't have time to get you're stuff together for you.
Don't make it hard for potential clients to figure out if you actually have a product for them.
Make it easy. Make it so simple that they can actually make a choice within 10 seconds.
We live in a new industry that is based off of entertaining people for 30 seconds and if you're lucky 3 minutes. That's the way it is currently, good or bad.
The majority of web content is consumed on mobile devices. The majority of people value your social media over you're actual website.
You need to make sure that all of those things are clear on what you do and how they can contact you.
There's not much more I can say on this.
It's really that simple.
Make sure people know what you do and how they can get ahold of you.
If you apply it, you will see an increase in business, I promise.